A Few Basic Components for Promoting Your Business

The following components are just a mere few... they should be a creative extension and outworking of who you are as an Artist or Craftsperson. They should never be just "that other part" that some would rather not bother to spend much time on... “Everything works together for good” to make you all that you are! Never think of promoting your business as some uncomfortable/unfamiliar ground or gruelling task... Think of it as promoting your unique life talents and artistic skills.

• Business Logo —





Your business logo is one of the single most important elements that enables potential customers to immediately recognize you versus your peers and competitors. It serves as your graphic business identity that you will be visually remembered by.




• Flyers and Mailers —





Flyers and mailers can be targeted to your customers via email, mail, insertion in a local paper or magazine, via displays or handouts at your local Art & Craft events and fairs, etc., to name but a few. We'll design your mailer or marketing pieces to “capture the attention” of the person who is receiving it.




• Forms & Presentation —





The first impression you make is often-times, lasting. “Perception IS everything”. A creative Art or Craft business should always “put its best foot forward”. If your business forms and any paper or email communications are artistically creative and professional looking, customers will confidently believe that you are, too. This should never be underestimated nor paid little attention to.




• Brochure —





A brochure can be a valuable tool in your marketing program. Brochures can be mailed, displayed in a literature rack or at a sales counter, or simply handed out to potential customers at an show, event, or fair. We can design it to include whatever you desire but should as a minimum include your business info, your location, products & services descriptions, pricing, website and contact information, perhaps a reply form or coupon, and some select photos of your products. A creatively crafted and specially “targeted” brochure can be the perfect showcase for your unique talents and handiworks.





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